Meet Our Staff


Owner/ Operator AJ  Hiers
AJ Hiers
Owner/ Operator
Phone: 321-951-9595 As a life long resident of Brevard County, A.J. has been our Dealership Principal , as well as able to serve in many area charitable foundations and events. For the past 20 years, Mr. Hiers has donated a classic car to be given away at the annual Brevard Alzheimer's Foundation BBQ. A.J. also has set aside funds to provide food to feed every animal, every day, at both of Brevard County's Sheriffs Animal Shelters.
CFO Neil  Huhta
Neil Huhta
Neil has been our financial sage and inspiration for over 25 years. He is the owner and developer of his own Automotive Software product, "Profit-Monster", and has a brilliant mind of course, when working with numbers. He is the perfect "Go To" guy for advice on dealership activity, an excellent arbitrator, and the voice of reason when an opinion is needed whether for business or personal purposes. Not many know this, but Neil is a very accomplished horn player, musician and has performed on the Walt Disney Kingdom stage in his early days!
General Manager Frank  Liquori
Frank Liquori
General Manager
Frank is a life long resident of Merritt Island and a graduate of Satellite High School. Mr. Liquori has over a quarter century in the Automotive Industry ,and over two decades with Boniface Hiers Automotive Group. Frank brings a lot of automobile knowledge to our customers as well as dealership employees. With 3 daughters and 1 son Frank has very little time for his passion of boating and water skiing. Frank also is a welcome stage volunteer, and has had some incredible moves performing at our annual Brevard Alzheimer's Foundation Event.
Operations Manager Tom Meccariello
Tom Meccariello
Operations Manager
Tom hails from the great State of Connecticut. A Florida resident for over 25 years,Tom loves flyfishing & boating in the Intracoastal. He is a big fan of all Apple Computer products & new technology. His passion, however, is music, specifically the guitar, where he creates and records music and video for his website and
General Sales Manager Steve  Jaikissoon
Steve Jaikissoon
General Sales Manager
I have spent the past 23+ years in the auto business. I began my career selling Lincolns/Mercury’s became their Sales Manager shortly after my first year with the company. In three months I was then promoted to General Manager, managing Lincoln Mercury, Chrysler, Jeep, Dodge, Subaru, Nissan, Volkswagen, Hyundai, and Kia's. I enjoy every minute of implementing processes and systems and following through with it, and cherish all of the wonderful colleagues I have met along the way. My passion for this business motivates me to continue learning the latest trends in automotive sales. Technology is changing as the Internet provides a platform for digital marketing through social media. I have taught, and can still pass down my knowledge to my employees, teaching them what it means to be an honest and professional business associate.
Sales & Leasing Consultant Jon  Retzlaff
Jon Retzlaff
Sales & Leasing Consultant
Sales & Leasing Consultant Michael Williams
Michael Williams
Sales & Leasing Consultant
Greg Roberts
Sales Manager
Jess Stanley
Sales & Leasing Consultant
Kevin Presa
Sales & Leasing Consultant
Marcia Ramos
Sales & Leasing Consultant
Ian Swan
Sales & Leasing Consultant
Manny White
Sales & Leasing Consultant


Building Maintenance Manager Ed  Mendez
Ed Mendez
Building Maintenance Manager
Ed was born in Puerto Rico where he spent his early years then moved to Connecticut. In 1992 He started with Boniface-Hiers Automotive group as a service porter and has worked in many postions and locations for us. Ed is a key organizer for our yearly Alzheimer fundraising events in Brevard County for the last 20 years. In his off time you will find Ed on a Soccer field playing with his kids or shooting hoops at the local schools. He has been recently promoted to Dealership A.F.T!
  Master Certified Technician  Mark  Wilhelm
Mark Wilhelm
Master Certified Technician
#1 Mazda Master Certified Technician in the World! Mark joined the Boniface-Hiers team in 1977 and has won numerous awards through Mazda North American Master Tech competions and came in first place in the world competion held in Japan. Mark has 2 sons following in his foot steps in the Automotive field. In Marks spare time you would find Him and his family camping in his fancy trailer or fishing somewhere on the coast.
Mazda Certified Technician Brian  Wilhelm
Brian Wilhelm
Mazda Certified Technician
Brian has been with the Boniface-Hiers Mazda team for over 5 years and has great attitude about helping his customers. Native Floridian and Proud. Brian loves living here in Brevard County where he loves fishing. Even on his lunch breaks we have caught him on the river fishing for the family dinner.
Service Consultant Trae Hendrix
Trae Hendrix
Service Consultant
Service Manager Brian Bolognese
Brian Bolognese
Service Manager
Leigh Riccardo
Service Consultant
Barbara Green
Service Cashier/Appointments
Service Assistant/ Consultant Cassandra Haynes
Cassandra Haynes
Service Assistant/ Consultant

Internet Sales & Leasing

BDC Sales & Leasing Associate Alea Kilday
Alea Kilday
BDC Sales & Leasing Associate

Pre-Owned Department

Pre-Owned Vehicle Manager Bobby Padgett
Bobby Padgett
Pre-Owned Vehicle Manager
Once you meet this Tennessee Moutain Boy you will know why were proud to have him at our dealership. Bobby has been with Boniface-Hiers over 10 years and is loved by everyone that meets him. When not working, which is rare, you will find Bobby on his 10 acre farm in Rockledge. On his farm you will find 4 horses and his 8 year old grand daughter, which he is teaching barrel racing and goat herding. "Yep Yea"


Parts Manager Mary  Rebon
Mary Rebon
Parts Manager
Mary is a true Floridian born and raised in Miami, Florida. Mary Attended College in Chattanooga Tennesse and then relocated to Brevard County in 1995. Mary has been with Boniface-Hiers Automotive Group longer than she has been married to her husband Anthony which she married in 1986. Mary's time off is spent bowling with her husband and 3 grandchildren. On a nice sunday afternoon you just might catch Mary doing a wheelie on her custom motorcycle on A1A.
Parts Counteperson Dennis Hamel
Dennis Hamel
Parts Counteperson


Finance Manager Daniel Bonanno
Daniel Bonanno
Finance Manager
Aftermarket Manager Chelsea  Lisi
Chelsea Lisi
Aftermarket Manager
Owen Pruchnowski
Finance Manager